WHAT IS IN THE PACKAGE?

A variety of approaches to content creation will be discussed in Panel 1, followed by an analysis of their effectiveness. Thanks to digital innovation, there is no longer just one way to produce content.

Moreover, the relationship and interaction between each format should be planned to generate a dynamic content portfolio management strategy. Formats such as long and short-form journalism, video content and augmented reality will be particularly explored in this panel.

Time: 16:30 – 17:30