HOW IS THE PACKAGE CONSUMED?triangleangle

Panel 2 focuses on publishers’ responses to the changes in consumer behaviour as they consume books and magazines. Due to rapid technology developments and free market competition today, unitary content delivery and allocation is no longer enough to satisfy targeted customers.

How do publishers effectively adapt content for each device and platform according to consumers’ behavioural patterns? This panel will explore possible solutions to these issues, amongst others.

Time: 17:30  – 18:30